A very popular denim brand, Levi's, has used Walt Whitman as their muse for commercials and adds. This use of historical literature from a great and notable poet and essayist. His poem "Oh pioneers" has been embedded into the Levi campaign to capture the souls of wanders and revolutionaries worldwide. This was a great strategic idea by the Levi team to enhance their marketing and exposure. The light hearted yet meaningful slogan has been used in commercials, billboards, and other advertisements. The artwork here collaborated literature and poetics to become the label name for revolutionaries and young souls.